Cross-brand match

Artisan Tan in Benjamin Moore

Sherwin-Williams SW 7540 translated into the Benjamin Moore line

Sherwin-Williams Artisan Tan SW 7540 on a wall, hex #B09879
Benjamin Moore Great Plains CC-334 on a wall, hex #B0987A

The closest Benjamin Moore paint to Sherwin-Williams Artisan Tan (SW 7540) is Great Plains CC-334, a delta-E of 0.55 away — a direct substitute: on a wall the two are the same color.

Light reflectance is effectively identical, 33.1 against 32.6. Undertone reads as yellow against yellow, at chroma 19.6 and 20.1.

Codes are not transferable between manufacturers and no brand publishes a conversion table, so every figure here is measured from the published hex values rather than taken from a chart.

NEARESTGreat PlainsCC-334
DISTANCEΔE 0.55CIE Lab
LIGHT REFLECTANCE32.6 against 33.1
HEX#B0987Aagainst #B09879

Ranked matches in Benjamin Moore

closest first
Benjamin Moore colorΔE LRV Undertone
Great PlainsCC-334 0.55 32.6 yellow Compare
Great Plains Gold1077 0.55 32.6 yellow Compare
MorrelAF-125 1.82 31.4 yellow Compare
TiramisuCC-486 2.93 32.9 orange Compare
Beach House Beige1083 2.93 32.9 orange Compare
Trench CoatCSP-1020 3.21 35.6 yellow Compare

Artisan Tan in other brands

same color, different line

Full detail on Artisan Tan