Comparison

Great Plains Gold vs Artisan Tan

Benjamin Moore 1077 and Sherwin-Williams SW 7540, ΔE 0.55 apart

Benjamin Moore Great Plains Gold 1077 on a wall, hex #B0987A
Great Plains Gold Benjamin Moore 1077
Sherwin-Williams Artisan Tan SW 7540 on a wall, hex #B09879
Artisan Tan Sherwin-Williams SW 7540
Zeytin’s verdict · ΔE 0.55Same color. Buy the cheaper one.

Benjamin Moore Great Plains Gold (1077) and Sherwin-Williams Artisan Tan (SW 7540) measure a delta-E of 0.55 apart. They sit within 0.5 LRV points of each other, so neither will look brighter than the other on the same wall. Both carry a similar amount of color, at chroma 19.6 and 20.1. Side by side on a wall these are effectively the same color. Choose on price and availability rather than appearance. If you need the Great Plains Gold depth in Sherwin-Williams's line, start from its LRV of 32.6 rather than matching by name.

Is Benjamin Moore Great Plains Gold the same color as Sherwin-Williams Artisan Tan?

Yes, by measurement - Benjamin Moore Great Plains Gold and Sherwin-Williams Artisan Tan are only delta-E 0.55 apart, which is below what the human eye can reliably tell apart.

What is the delta-E between Benjamin Moore Great Plains Gold and Sherwin-Williams Artisan Tan?

The measured color distance between Benjamin Moore Great Plains Gold and Sherwin-Williams Artisan Tan is delta-E 0.55.

CLOSEST PAIRΔE 0.55 Great Plains Gold and Artisan Tan
LIGHTESTArtisan Tan LRV 33.1
DARKESTGreat Plains Gold LRV 32.6
SPREAD0.5LRV points

Side by side

measured values
Great Plains Gold Artisan Tan
Brand Benjamin Moore Sherwin-Williams
Code 1077 SW 7540
Hex #B0987A #B09879
Light reflectance 32.6 33.1
Undertone yellow yellow
Chroma 19.6 20.1
Hue angle 77.2° 78.0°
Color family tan tan

Each on its own

full detail