Comparison

Rural Earth vs Rookwood Dark Brown

Benjamin Moore 1239 and Sherwin-Williams SW 2808, ΔE 1.93 apart

Benjamin Moore Rural Earth 1239 on a wall, hex #5F5047
Rural Earth Benjamin Moore 1239
Sherwin-Williams Rookwood Dark Brown SW 2808 on a wall, hex #5F4D43
Rookwood Dark Brown Sherwin-Williams SW 2808
Zeytin’s verdict · ΔE 1.93Twins, almost. Only daylight on a big wall tells them apart.

Benjamin Moore Rural Earth (1239) and Sherwin-Williams Rookwood Dark Brown (SW 2808) measure a delta-E of 1.93 apart. Rural Earth is 1.6 LRV points lighter, which is the difference you notice first. Both carry a similar amount of color, at chroma 8.9 and 10.5. The difference is measurable but subtle. It shows on a large wall in strong daylight and disappears under lamplight. If you need the Rookwood Dark Brown depth in Benjamin Moore's line, start from its LRV of 8.1 rather than matching by name.

Is Benjamin Moore Rural Earth the same color as Sherwin-Williams Rookwood Dark Brown?

Not quite, but close - Benjamin Moore Rural Earth and Sherwin-Williams Rookwood Dark Brown are delta-E 1.93 apart, close enough that most rooms would not show the difference.

What is the delta-E between Benjamin Moore Rural Earth and Sherwin-Williams Rookwood Dark Brown?

The measured color distance between Benjamin Moore Rural Earth and Sherwin-Williams Rookwood Dark Brown is delta-E 1.93.

Which is lighter, Benjamin Moore Rural Earth or Sherwin-Williams Rookwood Dark Brown?

Benjamin Moore Rural Earth is lighter than Sherwin-Williams Rookwood Dark Brown by 1.6 points of light reflectance (LRV).

CLOSEST PAIRΔE 1.93 Rural Earth and Rookwood Dark Brown
LIGHTESTRural Earth LRV 9.7
DARKESTRookwood Dark Brown LRV 8.1
SPREAD1.6LRV points

Side by side

measured values
Rural Earth Rookwood Dark Brown
Brand Benjamin Moore Sherwin-Williams
Code 1239 SW 2808
Hex #5F5047 #5F4D43
Light reflectance 9.7 8.1
Undertone orange undertone orange undertone
Chroma 8.9 10.5
Hue angle 58.7° 56.3°
Color family black black

Each on its own

full detail