Wow

Strong enough that it sets the palette for the room, not the other way around. 7774 in the Vista Paint range.

Chroma 65.3 is high enough that the color will bounce onto light surfaces, so expect it everywhere, not only on the wall. Ideal for a single accent wall or a small room where you want to commit.

This is a color worth testing in the specific room it is going in - cool colors shift more than warm ones do between north and south walls. LRV 63.0 tells you how much light comes back, which matters less here than how much color comes with it.

Depending on the bulb, this can genuinely read as yellow or as orange - it sits right on the border between the two, only 11° apart. Rooms already built around blues and cool greys are the hardest fit for this color - the two are opposites, and opposites next to each other rarely feel calm.

Anything pale placed against this wall will look paler than it is; anything warm-metal will look warmer. Neither is an illusion the color plays deliberately - it is simple contrast, but worth planning rather than discovering.

Behr Imagination pairs well as a second surface - close enough in feel to belong in the same room, far enough in lightness to read as two distinct walls (about 12 points apart on the reflectance scale). Matte suits a color this strong - a glossier sheen would turn every light source in the room into a visible hotspot on the wall.

Across the other brands, nothing lands within delta-E 2 of this one - there is no easy substitute.

It is lighter than 66 percent of the Vista Paint range. Among yellows it is one of the strongest: only 4 percent of them carry more colour. Vista Paint lists it in the K codes, alongside 1,318 other colors.