Vineyard Green

It keeps its green undertone while staying light. Vista Paint files it as 0734.

At this LRV (68.0), a room reads as neither bright-white nor dim - a genuinely middle-of-the-road amount of light comes back off the wall. Chroma 13.3 sits in a comfortable middle: present enough to notice, restrained enough to live with.

A warm bulb is the easiest fix if this reads colder than expected once it is on the wall. A dependable choice where a room gets good natural light and a pure white would feel sterile. For a secondary wall, Dunn-Edwards Lighthouse gives a natural step up in brightness without feeling like a mismatch (roughly 22.3 LRV points apart).

By the numbers, Benjamin Moore Pure Essence (638) and this color are indistinguishable - delta-E 0.7, well under what the eye can separate. Matte holds the color truest; a subtle sheen will lift it half a shade under lamps.

It is lighter than 73 percent of the Vista Paint range. This is a crowded part of the scale - 406 colors measure within a point of 68.0 - so most brands will have something close. Vista Paint lists it in the C codes, alongside 1,421 other colors.