Scarlet Sumac

Strong enough that it sets the palette for the room, not the other way around. 8077 in the Vista Paint range.

Chroma 41.4 is high enough that the color will bounce onto light surfaces, so expect it everywhere, not only on the wall. Ideal for a single accent wall or a small room where you want to commit.

Afternoon sun will push the red further warm; if that reads as too much, a cooler bulb in the room can pull it back. LRV 16.0 tells you how much light comes back, which matters less here than how much color comes with it.

Depending on the bulb, this can genuinely read as red or as orange - it sits right on the border between the two, only 11° apart. This color and blues and cool greys don't get along in the same room - they sit on opposite sides of the spectrum, so pairing them tends to feel like tension rather than contrast.

The lighter the trim beside this, the more it will seem to glow - a side effect of the light-reflectance gap rather than anything special about the trim color. If the room needs more than one wall color, keep the steps far apart: this color, then something clearly lighter for a second surface, then a bright white above. Two similar tones just look like a mismatch; three distinct ones read as a plan (about 16.0 to 51 to 85 in LRV terms).

Behr Ash Blue pairs well as a second surface - close enough in feel to belong in the same room, far enough in lightness to read as two distinct walls (about 413 points apart on the reflectance scale). Matte suits a color this strong - a glossier sheen would turn every light source in the room into a visible hotspot on the wall.

Switching brands, Behr Fortune Red (BIC-48) is the closest equivalent at delta-E 2.32, near enough for most rooms. No other brand has a color within delta-E 2 of this one - a genuinely uncommon shade.

It is lighter than 14 percent of the Vista Paint range. Vista Paint lists it in the K codes, alongside 1,318 other colors.