Paradise Bay

This is a statement first and a wall color second. Vista Paint lists it as Paradise Bay (7409).

At chroma 26.4 it will not sit quietly next to another strong color. Used across a whole room it needs restraint in the decor - furniture and textiles that stay quiet so the wall can carry the color.

This is a color worth testing in the specific room it is going in - cool colors shift more than warm ones do between north and south walls. 54.0 on the light-reflectance scale is unremarkable on its own; the chroma is what actually drives how this color behaves.

If the room already has reds and brick tones in the floor, a rug, or the furniture, this color will fight it rather than sit well beside it - the two sit at opposite ends of the color spectrum, which is exactly why they clash instead of blend.

The lighter the trim beside this, the more it will seem to glow - a side effect of the light-reflectance gap rather than anything special about the trim color. A natural scheme here moves in three clear steps: this color on the main wall, a noticeably lighter mid-tone for a second wall or built-in, and a near-white on the ceiling. Each jump should be obvious at a glance, not something you have to squint to tell apart (roughly 54.0, 70 and 85 on the light-reflectance scale, for reference).

If a second wall color is wanted in the same room, Behr First Blush keeps the jump obvious rather than muddy (roughly 32 LRV points from this one). A flatter finish keeps this much color from creating harsh reflections.

Across the other brands, nothing lands within delta-E 2 of this one - there is no easy substitute.

It is lighter than 58 percent of the Vista Paint range. Vista Paint lists it in the K codes, alongside 1,318 other colors.