Millionaire

This is a color that decides the room rather than supporting it. Vista Paint's designation for it is 0907.

Chroma 44.2 is high enough that the color will bounce onto light surfaces, so expect it everywhere, not only on the wall. Ideal for a single accent wall or a small room where you want to commit.

In a room that gets little direct sun, this color's warmth does some of the work daylight would otherwise be doing. LRV 29.0 tells you how much light comes back, which matters less here than how much color comes with it.

This is one of the colors that can change identity with the light - somewhere between orange and yellow, and near enough to the line between them (9°) that both readings are fair. If the room already has blues and cool greys in the floor, a rug, or the furniture, this color will fight it rather than sit well beside it - the two sit at opposite ends of the color spectrum, which is exactly why they clash instead of blend.

Wood tones next to this read darker and richer than they do against a paler wall; it is one of the more dependable effects of putting a light-absorbing color next to anything reflective. A natural scheme here moves in three clear steps: this color on the main wall, a noticeably lighter mid-tone for a second wall or built-in, and a near-white on the ceiling. Each jump should be obvious at a glance, not something you have to squint to tell apart (roughly 29.0, 57 and 85 on the light-reflectance scale, for reference).

Vista Paint Kecia pairs well as a second surface - close enough in feel to belong in the same room, far enough in lightness to read as two distinct walls (about 29 points apart on the reflectance scale). Matte suits a color this strong - a glossier sheen would turn every light source in the room into a visible hotspot on the wall.

Switching brands, Dunn-Edwards Bread Crust (DE5370) is the closest equivalent at delta-E 1.66, near enough for most rooms. This is a relatively uncrowded spot in the spectrum - just 1 color from other brands come this close.

It is lighter than 27 percent of the Vista Paint range. Vista Paint lists it in the C codes, alongside 1,421 other colors.