Groovy

Saturated enough that everything else in the room answers to it. Vista Paint files it as 1123.

Chroma 48.6 is high enough to dominate a room's palette rather than join it. On one wall of an otherwise neutral room, this reads as a deliberate choice rather than an overwhelming one.

South light flatters it. In a north-facing room it can turn cold, so sample that wall first. LRV 28.0 puts it in the middle of the scale, but saturation, not lightness, is what you will react to.

This is one of the colors that can change identity with the light - somewhere between pink and red, and near enough to the line between them (8°) that both readings are fair. Rooms already built around greens are the hardest fit for this color - the two are opposites, and opposites next to each other rarely feel calm.

The lighter the trim beside this, the more it will seem to glow - a side effect of the light-reflectance gap rather than anything special about the trim color. For layering, pair this with a clearly lighter mid-tone on a secondary wall or cabinetry, and keep the ceiling close to white. The gap between each step should be big enough to see without thinking about it (roughly 28.0 / 57 / 85 on the reflectance scale).

For a secondary wall, Vista Paint Icy Blue gives a natural step up in brightness without feeling like a mismatch (roughly 56 LRV points apart). If the wall needs to be washable, eggshell is the highest sheen worth considering before the color starts looking artificial under light.

Across the other brands, nothing lands within delta-E 2 of this one - there is no easy substitute.

It is lighter than 27 percent of the Vista Paint range. Among pinks it is one of the strongest: only 1 percent of them carry more colour. Vista Paint lists it in the C codes, alongside 1,421 other colors.