Empire Rose

Soft rather than pale-to-invisible - the red undertone is faint but genuinely there. 0069 in the Vista Paint range.

At this LRV (62.0), a room reads as neither bright-white nor dim - a genuinely middle-of-the-road amount of light comes back off the wall. Chroma 12.2 keeps the red undertone present without letting it run the room.

In a room that gets little direct sun, this color's warmth does some of the work daylight would otherwise be doing. A dependable choice where a room gets good natural light and a pure white would feel sterile. Dunn-Edwards Lighthouse pairs well as a second surface - close enough in feel to belong in the same room, far enough in lightness to read as two distinct walls (about 28.3 points apart on the reflectance scale).

If the brand is not fixed, Behr Cherubic (S150-1) is the same color by measurement - delta-E 0.88. A satin finish is worth it in a room that needs to be wiped down often, at the cost of showing a bit more of the wall's surface than a flat finish would.

It is lighter than 65 percent of the Vista Paint range. Vista Paint lists it in the C codes, alongside 1,421 other colors.