Calique

Light enough to feel airy, colored enough that it still counts as a decision rather than a default. 8090, from Vista Paint.

LRV 67.0 - comfortably in the range that suits a whole room rather than one wall. A chroma of 17.4 is enough to register as a real color choice, without the intensity that would force the rest of a room to match it.

In a room that gets little direct sun, this color's warmth does some of the work daylight would otherwise be doing. A dependable choice where a room gets good natural light and a pure white would feel sterile. Dunn-Edwards Melting Glacier makes a good second wall color here - different enough to read as a real choice, close enough to still feel related (about 24.7 points apart in light reflectance).

For anyone tied to a different brand, Benjamin Moore Pastel Pink (2007-60) is the nearest stand-in, at a delta-E of 1.53. Matte holds the color truest; a subtle sheen will lift it half a shade under lamps.

It is lighter than 69 percent of the Vista Paint range. Vista Paint lists it in the K codes, alongside 1,318 other colors.