Cross-brand match

Burning Idea in Benjamin Moore

Vista Paint 0373 translated into the Benjamin Moore line

Vista Paint Burning Idea 0373 on a wall, hex #938F77
Benjamin Moore Hampshire Gray HC-101 on a wall, hex #908972

The closest Benjamin Moore paint to Vista Paint Burning Idea (0373) is Hampshire Gray HC-101, a delta-E of 2.44 away — the nearest Benjamin Moore makes, and near enough for most rooms, but it is not an exact copy.

Hampshire Gray is 2.5 LRV points darker, so the room will read slightly deeper. Undertone reads as yellow undertone against yellow undertone, at chroma 13.4 and 13.6.

Codes are not transferable between manufacturers and no brand publishes a conversion table, so every figure here is measured from the published hex values rather than taken from a chart.

NEARESTHampshire GrayHC-101
DISTANCEΔE 2.44CIE Lab
LIGHT REFLECTANCE25.5 against 28.0
HEX#908972against #938F77

Ranked matches in Benjamin Moore

closest first
Benjamin Moore colorΔE LRV Undertone
Hampshire GrayHC-101 2.44 25.5 yellow undertone Compare
Tavern GrayCW-40 2.57 25.5 yellow undertone Compare
Wethersfield MossHC-110 2.61 25.9 yellow Compare
Worn Leather ShoesCSP-135 2.77 27.2 yellow undertone Compare
Bed of FernsCC-632 3.3 28.1 yellow Compare
TaigaCC-696 3.5 28.2 yellow undertone Compare

Burning Idea in other brands

same color, different line

Full detail on Burning Idea