Cross-brand match

Blue Moon Bay in Kilz

Vista Paint 7301 translated into the Kilz line

Vista Paint Blue Moon Bay 7301 on a wall, hex #435466
Kilz Ruling Royalty TB-50 on a wall, hex #404E63

The closest Kilz paint to Vista Paint Blue Moon Bay (7301) is Ruling Royalty TB-50, a delta-E of 3.29 away — the nearest Kilz makes, and near enough for most rooms, but it is not an exact copy.

Ruling Royalty is 2 LRV points darker, so the room will read slightly deeper. Undertone reads as blue against blue undertone, at chroma 14.0 and 12.7.

Codes are not transferable between manufacturers and no brand publishes a conversion table, so every figure here is measured from the published hex values rather than taken from a chart.

NEARESTRuling RoyaltyTB-50
DISTANCEΔE 3.29CIE Lab
LIGHT REFLECTANCE6.0 against 8.0
HEX#404E63against #435466

Ranked matches in Kilz

closest first
Kilz colorΔE LRV Undertone
Ruling RoyaltyTB-50 3.29 6.0 blue Compare
Authentic NavyRC120-02 5.05 9.0 blue Compare
TypewriterTB-70 11.95 9.0 true neutral Compare
Oceans DeepTB-60 12.28 11.0 teal undertone Compare
Mystic BlackTB-39 13.48 6.0 true neutral Compare
Beetroot PurpleTB-100 13.95 6.0 purple undertone Compare

Blue Moon Bay in other brands

same color, different line

Full detail on Blue Moon Bay