26 colors

The whites worth considering

Nearly every brand sells two hundred whites and no way to tell them apart. What separates them is undertone and light reflectance: a white at LRV 92 with no measurable chroma will read cold and clinical, while one at 84 with a yellow lean reads as cream on a large wall. These are the whites people actually buy, one from each brand.

Bright whites

8 colors

LRV above 88 with almost no color in them. Ceilings, trim, and galleries. On a whole room they can feel severe.

ColorBrandLRV Chroma Undertone
Lunar SurfaceN460-3 Behr 429.0 2.0 true neutral
white doveI-06 Benjamin Moore 91.0 2.5 true neutral
Bisque .01Bisque-01 Colorhouse 100.0 0.0 cool violet-gray
Warm WhiteDEW380 Dunn-Edwards 100.0 0.0 cool violet-gray
All White2005 Farrow & Ball 91.9 2.0 true neutral
Ultra Bright WhiteTB-01 Kilz 94.0 2.1 true neutral
Delicate White1001-1 PPG 88.0 2.1 true neutral
High Reflective WhiteSW 7757 Sherwin-Williams 92.7 3.1 yellow cast

Soft whites

10 colors

LRV 82 to 90 with a trace of warmth. The safest whole-room white, and where most of the famous names sit.

ColorBrandLRV Chroma Undertone
Mirage White400E-1 Behr 90.0 7.2 yellow undertone
Snowfall WhiteOC-118 Benjamin Moore 89.7 4.6 yellow-green cast
Bisque .02Bisque-02 Colorhouse 85.2 6.2 yellow cast
Boysenberry ShadowDEW391 Dunn-Edwards 89.6 3.1 cool blue-gray
Grey CastleVS-9132 Dutch Boy 88.3 5.6 greige
Wimborne White239 Farrow & Ball 88.5 5.7 yellow cast
Alaskan MistTB-03 Kilz 87.0 3.1 yellow-green cast
Clear Yellow1215-1 PPG 87.0 5.6 yellow cast
Roman ColumnSW 7562 Sherwin-Williams 87.6 7.5 yellow undertone
Betsy's Linen7005-16 Valspar 90.0 7.8 yellow undertone

Creams and off-whites

8 colors

Enough yellow to read as a color. They warm a north-facing room and can go buttery under evening light.

ColorBrandLRV Chroma Undertone
Canyon CloudW-D-410 Behr 90.0 11.7 yellow undertone
White Cloud2159-70 Benjamin Moore 89.9 9.0 yellow undertone
Sprout .04Sprout-04 Colorhouse 88.5 24.9 yellow
Pale PearlDE5322 Dunn-Edwards 90.0 11.3 yellow undertone
Tinker BellesVS-9602 Dutch Boy 83.7 43.5 yellow
Tallow203 Farrow & Ball 83.8 12.0 yellow undertone
Milk And HoneyLE190-01 Kilz 87.8 9.9 yellow undertone
Sail Cloth1213-1 PPG 86.0 8.2 yellow undertone

Other guides

same treatment, different question