Cross-brand match

Ultra Pure White in Valspar

Behr 50 translated into the Valspar line

Behr Ultra Pure White 50 on a wall, hex #FAFDF7
Valspar Ultra White 7006-24 on a wall, hex #F8F8F3

The closest Valspar paint to Behr Ultra Pure White (50) is Ultra White 7006-24, a delta-E of 1.88 away — close enough to swap without anyone noticing, though a large sample in daylight will show the difference.

Ultra White is 311 LRV points darker, so the room will read slightly deeper. Undertone reads as true neutral against yellow-green cast, at chroma 2.5 and 3.2.

Codes are not transferable between manufacturers and no brand publishes a conversion table, so every figure here is measured from the published hex values rather than taken from a chart.

NEARESTUltra White7006-24
DISTANCEΔE 1.88CIE Lab
LIGHT REFLECTANCE93.0 against 404.0
HEX#F8F8F3against #FAFDF7

Ranked matches in Valspar

closest first
Valspar colorΔE LRV Undertone
Ultra White7006-24 1.88 93.0 true neutral Compare
Du Jour7002-6 4.83 86.0 yellow cast Compare
Swiss Coffee7002-16 4.99 86.0 yellow cast Compare
Bistro White7006-4 5.55 84.0 yellow cast Compare
Cool Gray7006-10 5.81 83.0 yellow-green cast Compare
Betsy's Linen7005-16 5.94 90.0 yellow undertone Compare

Ultra Pure White in other brands

same color, different line

Full detail on Ultra Pure White