Cross-brand match

Fresh Artichoke in Benjamin Moore

Behr M340-5 translated into the Benjamin Moore line

Behr Fresh Artichoke M340-5 on a wall, hex #B2B17C
Benjamin Moore Agave AF-420 on a wall, hex #ACA96E

The closest Benjamin Moore paint to Behr Fresh Artichoke (M340-5) is Agave AF-420, a delta-E of 4.58 away — the closest Benjamin Moore has, and far enough away that you should sample it before committing.

Agave is 4.6 LRV points darker, so the room will read slightly deeper. Undertone reads as yellow against yellow, at chroma 31.9 and 28.5.

Codes are not transferable between manufacturers and no brand publishes a conversion table, so every figure here is measured from the published hex values rather than taken from a chart.

NEARESTAgaveAF-420
DISTANCEΔE 4.58CIE Lab
LIGHT REFLECTANCE37.4 against 42.0
HEX#ACA96Eagainst #B2B17C

Ranked matches in Benjamin Moore

closest first
Benjamin Moore colorΔE LRV Undertone
AgaveAF-420 4.58 37.4 yellow Compare
Greenhow MossCW-450 5.14 35.1 yellow Compare
Brookside Moss2145-30 5.14 35.1 yellow Compare
Ivy Lane523 5.36 41.8 yellow Compare
GrasslandsCC-590 6.15 41.8 yellow Compare
Timothy Straw2149-40 6.29 47.2 yellow Compare

Fresh Artichoke in other brands

same color, different line

Full detail on Fresh Artichoke